RESTING ON THE PAST
Print series for contemporary artist works featured at various NZ art shows.
Print series for contemporary artist works featured at various NZ art shows.
Client: Lee-Ann Toyokawa
Date: 2025
Client: Lee-Ann Toyokawa
Date: 2025
The Brief
The Brief
The Brief
Create a series of print that complements the art without oversaturating.
Include influence from rural 70s and 80s New Zealand.
Create a series of print that complements
the art without oversaturating.
Include influence from rural 70s and 80s
New Zealand.
Create a series of print that complements the art without oversaturating.
Include influence from rural 70s and 80s New Zealand.
Artwork Supplied?
Artwork?
Artwork Supplied?
Publication, business cards, Poster, bookmarks, Logo
Publication, business cards, Poster, bookmarks, Logo
Publication, business cards, Poster, bookmarks, Logo
Challenges?
Challenges?
Challenges?
Appeal to the older demographic viewing at a gallery or art show.
When a stall is viewed at an art show, it is typically a brief stop before moving on to the next one. I would need artwork that showcases the artist as an individual, a memorable brand, while remaining relatable to the public. The idea is to tap into the viewer's sense of nostalgia.
Appeal to the older demographic viewing at a gallery or art show.
When a stall is viewed at an art show, it is typically a brief stop before moving on to the next one. I would need artwork that showcases the artist as an individual, a memorable brand, while remaining relatable to the public. The idea is to tap into the viewer's sense of nostalgia.
Appeal to the older demographic viewing at a gallery or art show.
When a stall is viewed at an art show, it is typically a brief stop before moving on to the next one. I would need artwork that showcases the artist as an individual, a memorable brand, while remaining relatable to the public. The idea is to tap into the viewer's sense of nostalgia.
FIRST DRAFT TESTING
FIRST DRAFT TESTING
FIRST DRAFT TESTING